Erscheinungsdatum: 24.01.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: E-telligence, Titelzusatz: Email marketing isn't dead, the way you're using it is, Autor: Barrett, Kate, Verlag: Librotas, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 316, Informationen: Paperback, Gewicht: 400 gr, Verkäufer: averdo
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. PLEASE NOT 1. Language: English. Narrator: Cynthia Barrett. Audio sample: http://samples.audible.de/bk/adbl/021396/bk_adbl_021396_sample.mp3. Digital audiobook in aax.
Do you want to learn how to master copywriting? If yes, then keep reading...Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.But in today’s age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science. That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.This audiobook covers the following topics:What is exactly copywriting?Believing in your company’s productsCreate your product descriptionUnderstand your customersPersuasion techniques - liking, consistency, social proof, and morePrinciple of copywritingWrite attention-grabbing headlinesCrafting amazing openingsWrite a killer call to actionPsychologically advanced copywriting tricksCopywriting for email marketing and direct marketingOpportunities in copywriting professionWhat are the keys to success in copywriting?And much more...This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter. It will also explain the main purpose of copywriting and give away secrets that some of the most successful copywriters in the world employ to sell their products.Let’s get started. Scroll up and click the"buy now" button. 1. Language: English. Narrator: Richard Barrett. Audio sample: http://samples.audible.de/bk/acx0/208915/bk_acx0_208915_sample.mp3. Digital audiobook in aax.