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Email Marketing For Complex Sales Cycles
14,99 € *
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Email Marketing For Complex Sales Cycles ab 14.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 18.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 18.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
ggf. zzgl. Versand

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 18.09.2020
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Passive Income: Work from Home: How to Build a ...
9,95 € *
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Affiliate marketing is known as a type of marketing that is performance-based. The business is going to reward each affiliate for every visitor or even every customer who was brought to the company by the affiliate's marketing efforts. There are going to be four players when you look at affiliate marketing. The merchant, which is also the retailer or the brand the affiliate is trying to sell. The network, which will contain the offers from which the affiliate is going to choose. It is also going to take care of the payments that are sent in. The publisher, or the affiliate who is doing the selling. And the customer, who is doing the buying of what the affiliate is selling. The market is very complex and is going to create a second tier of employees who are going to be included. This second tier is affiliate management agencies, specialized third-party vendors, and super affiliates. Internet marketing and affiliate marketing will have overlapping methods since affiliates tend to use some of the more recognized advertising methods. Many methods that are used are organic search engine optimization, email marketing, content marketing, paid search engine marketing, and display advertising. But there are also some affiliates that turn to methods that are less orthodox, like publishing reviews or services that are be offered by some of their partners. You can also see affiliate marketing is tied to referral marketing because these forms of marketing are going to use third parties to drive up sales from the retailers. But you will find that they have some differences between them. The primary difference is that affiliate marketing is going to rely on financial desire, while referral marketing is built on trust and personal relationships. Affiliate marketing tends to get overlooked by advertisers. Affiliate marketing is going to have a lower profile, but it still has a major role when looking at marketing strategies that e-retaile 1. Language: English. Narrator: Lee Goettl. Audio sample: http://samples.audible.de/bk/acx0/140643/bk_acx0_140643_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.09.2020
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Gestion des opérations dans les centres d'appels
59,00 € *
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Call centers have emerged as the primary vehicle for firms to interact with consumers, transforming consumer service jobs once characterized by variety and personal relationships into routinized and high speed operations. Call centers are used to provide services in many areas and industries: banks, insurance companies, emergency centers, information centers, help-desks, tele-marketing and more. Technological development has allowed remote service delivery using various channels of telecommunication. The definition of a call center is continuously changing, but the core fundamentals of a customer making a call (via a phone, email, web site, fax or Interactive Voice Response) to a center (collection of resources) will remain constant. Call center, contact center or customer interaction center operate on identical principals of meeting customer needs in real-time or near real-time. The goal of the present thesis is to contribute to the operations management research of call centers. We aim to enhance our understanding of such complex systems, so as we gain useful guidelines for the practitioners.

Anbieter: Dodax
Stand: 18.09.2020
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Brave New Work
16,95 € *
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"This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work."-Seth Godin, author of This is Marketing"This book is a breath of fresh air. Read it now, and make sure your boss does too."-Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl SandbergWhen fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.He's found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.Is there any hope for a solution? Haven't countless business gurus promised the answer, yet changed almost nothing about the way we work?That's because we fail to recognize that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.Dignan says you can't fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems-the fundamental principles and practices that shape their culture-with extraordinary success.Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field-that is named the "best place to work" year after year. And even a team that saved $3 million per year by cancelling one monthly meeting.Their stories may sound improbable, but in Brave New Work you'll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

Anbieter: Dodax
Stand: 18.09.2020
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Comprehensive Step-By-Step Guide to Internet Ma...
17,90 CHF *
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If you're reading the EBook, chances are you're either a marketing professional or a business owner who understands the relevance of Internet Marketing in today's competitive business landscape. You understand that traditional marketing methods are now obsolete and expensive, and you know that by neglecting to market your business on the web, you're totally missing out on powerful results that an effective Internet Marketing strategy can afford. Regardless of your business size and industry, this EBook can serve as your go-to guide for setting up and implementing a successful Internet Marketing strategy. From establishing your SEO keyword to leveraging your social media, this EBook will guide you to every aspect of Internet Marketing. Internet Marketing is the fastest growing and most exciting brand of marketing today. As the world becomes ever more connected, keeping up with the developments and trends is vital for marketers trying to reach new audiences - who are more discerning, fragmented and cynical than ever. Technology and software are changing at such high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. The web is constantly shifting, growing, and changing - everything is fleeting. How do savvy internet marketers cope with all this? They harness the power of the web - and its myriad tools - for their needs. They find unique and personal ways to interact with customers online. They plan, organize, implement, and measure complex internet-wide strategies seamlessly. Most importantly, they never stop learning, growing, and adapting themselves. Out with the old, In with the new! With the advent of social networking sites, Smartphone, and other multifunctional gadgets; the face of marketing has undergone a major shift in the past decade. In fact, it has become imperative for companies to follow the latest marketing trends - not just to get new customers, but to also retain the existing ones. In today's business landscape, aggressive, competitive, innovative marketing strategies are the name of the game. With all these technological advancements, the consumers have been blessed and given a sense of empowerment. Anyone can buy almost anything online today because the internet has drastically changed the face of commerce in the past decade. The way products are marketed is completely different than it was twenty years ago. Most of these changes have been beneficial to the consumer, but made things harder for marketers. Thus, the challenge for marketers is to figure out how to take advantage of these changes. The biggest change that the internet has had on the marketing world is that it has made it much more difficult to reach customers than it used to be. The internet has also given people a lot of choices as to where they can spend their time. There are billions of websites that people can visit, but this has also been a problem since marketers don't know where to put their advertisement. Having said this, companies have to be more selective about where they are going to advertise. Face the truth! With this EBook, you are well on your way to joining the ranks of today's internet marketing gurus. In this EBook, you will learn the ins and outs of internet marketing, website design and development, online copywriting and web PR. We will also teach you how to implement a successful email marketing campaign, online advertising and PPC. After reading this comprehensive guide to internet marketing, you will be well- versed in SEO, social media and viral marketing. Last but not the least; you will learn about web analytics and conversion optimization. It's never too late to bring your brand to greater heights. Read on and enjoy!

Anbieter: Orell Fuessli CH
Stand: 18.09.2020
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Key Marketing Metrics
26,90 CHF *
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'Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.' Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation '50+ metrics crackles like new money...this is the best marketing book of the year.” Updated version of Strategy + Business '2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, 'If you can't measure it, you can't manage it.” Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or 'dashboard', of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and 'double jeopardy.”

Anbieter: Orell Fuessli CH
Stand: 18.09.2020
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Key Marketing Metrics
22,99 € *
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'Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.' Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation '50+ metrics crackles like new money...this is the best marketing book of the year.” Updated version of Strategy + Business '2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, 'If you can't measure it, you can't manage it.” Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or 'dashboard', of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and 'double jeopardy.”

Anbieter: Thalia AT
Stand: 18.09.2020
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