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This Is Marketing: You Can't Be Seen Until You ...
21,31 € *
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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Anbieter: buecher
Stand: 09.08.2020
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This Is Marketing
19,70 € *
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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Anbieter: buecher
Stand: 09.08.2020
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This Is Marketing: You Can't Be Seen Until You ...
21,31 € *
ggf. zzgl. Versand

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Anbieter: buecher
Stand: 09.08.2020
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This Is Marketing
19,70 € *
ggf. zzgl. Versand

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Anbieter: buecher
Stand: 09.08.2020
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The Marketing Book, 2019 Edition: A Marketing P...
9,95 € *
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Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step:  Define what it is you sell that they want. Build your brand. Make yourself easy to find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the best marketing guides of 2018 for beginners and experts alike.Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google "SEO Expert Bay Area" or "SEO Expert Witness". He's there at the top!Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies.An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.Got questions? Just Google "Jason McDonald" and send a quick email or call. Mention The Marketing Book. 1. Language: English. Narrator: Jason McDonald. Audio sample: http://samples.audible.de/bk/acx0/126321/bk_acx0_126321_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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Getting More Clients ,Keeping More Clients (eBo...
4,56 € *
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Getting More Clients ,Keeping More  Clients Too many people focus on things like SEO, the famed article marketing, or spamming the net with their affiliate links without building a list. This is one of the most common mistakes made by beginners, because instead of building a business they are pleased about a few quick bucks, when they should be concerned with establishing a business rather making a few quick sales. List Building is difficult and since it pays off very well, there are no reasons as to why it shouldn't be. One of the most frequent arguments for why people do not build email lists is usually that list building is tough and to many an ordeal, next to impossible. The List Building Blueprint To build a significant list of subscribers in a short time you would need a high-end advertisement and an appealing, almost irresistible FREE gift to go along as an incentive for those who subscribe to it and leave you with their email. The free gift, technically is termed as a lead magnet in the world of marketing and is particularly one of the key elements of every list building process. This free gift is what help you establish a list. Although theoretically we may say that list building is pretty simple, but in practice the list building process can be quite tricky if you don’t know what your are doing and what are the end results that you are trying to achieve. Some people would even pay a fortune to get their hands on a few significantly long mailing lists and then end up realizing that only some people open the messages being sent to them and nobody buys anything easy. It is true that list building might be hard if you don’t have a very good system in place and a solid strategy to be able to produce a profit out of it. However, we come with a great news for you all of you who are interested in internet marketing.

Anbieter: buecher
Stand: 09.08.2020
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Getting More Clients ,Keeping More Clients (eBo...
4,56 € *
ggf. zzgl. Versand

Getting More Clients ,Keeping More  Clients Too many people focus on things like SEO, the famed article marketing, or spamming the net with their affiliate links without building a list. This is one of the most common mistakes made by beginners, because instead of building a business they are pleased about a few quick bucks, when they should be concerned with establishing a business rather making a few quick sales. List Building is difficult and since it pays off very well, there are no reasons as to why it shouldn't be. One of the most frequent arguments for why people do not build email lists is usually that list building is tough and to many an ordeal, next to impossible. The List Building Blueprint To build a significant list of subscribers in a short time you would need a high-end advertisement and an appealing, almost irresistible FREE gift to go along as an incentive for those who subscribe to it and leave you with their email. The free gift, technically is termed as a lead magnet in the world of marketing and is particularly one of the key elements of every list building process. This free gift is what help you establish a list. Although theoretically we may say that list building is pretty simple, but in practice the list building process can be quite tricky if you don’t know what your are doing and what are the end results that you are trying to achieve. Some people would even pay a fortune to get their hands on a few significantly long mailing lists and then end up realizing that only some people open the messages being sent to them and nobody buys anything easy. It is true that list building might be hard if you don’t have a very good system in place and a solid strategy to be able to produce a profit out of it. However, we come with a great news for you all of you who are interested in internet marketing.

Anbieter: buecher
Stand: 09.08.2020
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This Is Marketing: You Can't Be Seen Until You ...
9,95 € *
ggf. zzgl. Versand

Number-one Wall Street Journal best-seller.Instant New York Times best-seller.A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.  Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:How to build trust and permission with your target market.The art of positioning - deciding not only who it's for, but who it's not for.Why the best way to achieve your marketing goals is to help others become who they want to be.Why the old approaches to advertising and branding no longer work.The surprising role of tension in any decision to buy (or not).How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This audiobook shows you the way. 1. Language: English. Narrator: Seth Godin. Audio sample: http://samples.audible.de/bk/peng/004047/bk_peng_004047_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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Get More Clients: 5 Tips to Get More Accounting...
9,95 € *
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My name is William, owner of a Professional Bookkeeping Service business, a business I have been running for more than 20 years. As I have engaged in the bookkeeping and accounting business, I have learned very many lessons throughout my entrepreneurship journey. Along the way, I have made mistakes; one of the biggest mistakes I ever made was creating a job instead of a business. I was comfortable and happy getting clients and doing the work. Many years passed without creating a marketing or business plan; my plan was just to wait by the phone and keep checking my email for someone to refer some business to me. Five years ago, I decided I was tired of being an employee in my business. At that point, I created a five-step strategy to get new accounting clients. After creating and implementing this strategy, my accounting practice grew and I now have over a hundred clients and a sales funnel that converts new leads into active clients. I understand you may not be an extrovert and like most accountants and bookkeepers, you prefer associating with numbers more than with people. I know that it is even worse when you have to take the initiative to begin the conversation and this generally makes marketing, which is a very essential function, a difficult task for you. You are not alone; I understand your pain, which is part of the reason why I wrote this book: to help accounting professionals such as yourself expand the limits of their mindset and their accounting practice and take their businesses to the next level. In this book, you will learn the five key steps I have used to draw in hundreds of accounting and book keeping clients and grow my business to the level it is in now. In this guide, I will reveal everything I did to go from waiting for job email and phone calls to having more work than one accountant can handle and an accounting practice that serves hundreds of clients per month. Thanks again for downloading this book 1. Language: English. Narrator: Tom Brooks. Audio sample: http://samples.audible.de/bk/acx0/208968/bk_acx0_208968_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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